The Effectiveness Of Social Media Marketing

Who says you can't make a profit on twitter Rapper 50 Cent just raked in millions.

The rapper had a lot to express over the weekend with regards to a penny stock named H&H Imports (HNHI), a tiny operation out of Florida. Why? Mainly because 50 Cent put in $750,000 in stocks and shares and warrants in the company last fall. A few of these shares can be cashed out only as the stock goes up to 15 cents, 25 cents and, indeed, 50 cents.

What better way to pump up the stock than to advertise it to your 3.8 million Twitter visitors? It is precisely what the rapper did - and the stock increased by 240 per cent to close at 39 cents Monday.

Today, however, stocks are down nearly 12 per cent to 34 cents.

"You could double your cash right now,"50 Cent tweeted. "Just get what you can afford." He sent out a series of messages - most of which have since been removed - that said things such as "They aren't any joke get in now."

It took a day or two for the fact to set in, and 50 Cent (whose actual name is Curtis Jackson) began backing off from his cheerleading Monday, The New York Observer reports. He soon started sending more cautious messages to his readers, stating things such as "I own HNHI stock ideas on it are my estimation. Seek the advice of a financial advisor about it."

Jackson also advised his readers to do their research, proclaiming that "HNHI is the right investment for me personally it might not be suitable for u!"

The New York Post crunched the numbers and figured that, based on H&H's close at 39 cents Monday, Jackson's risk of 30 million shares gained in value by $8.7 million. The entire company's value raised by approximately $50 million.

H&H is an incredibly sketchy investment and even got the dreadful "going concern" notice last March as its auditor discussed queries about the company's future. The company reported less than $300,000 in revenue last quarter but lost $1.3 million, the Post reports.

There are a few funny loans at the company also, the Observer notices. H&H loaned $141,000 to what it describes as "an entity where our chairman's brother is an officer and entrepreneur."

The leader of H&H made two loans to the company last year adding up to approximately $215,000.

Exactly what does H&H do? Bloomberg states it buys and markets ladies bags. Other reports say the company sells sunglasses and also headsets.

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