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Pre-Paid Legal Leads - Three Paths, Which One Is Optimal?

Prepaid Legal leads can make the distinction between financial success and failure in your network marketing business. But, not all leads are created equal.

Whether you choose to buy leads or get your own, there are three main "types" or categories that you'll find beneficial in growing your Prepaid Legal business:

1. Likely customers. These leads are interested in one of your products or services. If satisfied, they may be mindfully introduced to your opportunity with consistent success. But, they didn't begin with an interest in making money, and they're going to need a lot of education.

2. Opportunity seekers. These prospects are looking for a way to make money. They may or may not be really serious, that's for you to figure out. Also, they may or may not have specific interest in multi-level marketing or PPL. Your duty will be to find the genuine ones, overcome their concerns and guide them into your opportunity.

3. Active network marketers. These individuals are already in an program, and looking for leadership in how to be a winner. They aren't in Prepaid Legal, but you know two very important things about them: 1) they like the idea of MLM, and 2) they've proven it with their wallet by enrolling in a program.

The best prepaid legal leads are those in the last group: current network marketers.

Why?

Well, as discussed above, you know they have an interest in making cash with MLM. You will never hear them say, "Is this one of those pyramid schemes?" and other such ludicrous questions. They're beyond that; they know better.

They also understand the business better than someone who's never been in multi-level marketing. So, once they join your group and get trained, they'll create results much more quickly (and with less coaching) than a normal person.

Lastly, they probably know other active networkers: their sponsor, downline, and even cross-line reps they ran into at their company event. These are the kind of individuals you want as a Prepaid Legal Associate in your downline.

They're in a program, though, and not always looking to start something else. It's your job to subtly, and with great care, pique their curiosity without setting off any alerts.

The best way to do this is to start with an offer that benefits them in their existing organization... something unrelated to your opportunity. Something generic, like promotional tools or training.

Procure their trust, and make evident your value to them by showing them how to move forward with their existing opportunity. Show them that, unlike their existing advisor, you are showing them things that work. But make it crystal clear that the only people who get your true focus are the people contributing to your personal success.

At that time, signing up for your group will be the next logical move.

In conclusion, you can go after potential customers, you can target opportunity seekers, or you can go after active MLMers. Of the three, active MLMers have the highest potential to explode your team with the least effort. Focus your energies there, and your paycheck will never be the same.

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