If you're searching for free ways to generate leads for your new complementary therapy business, especially if it has an online shopping cart, the perfect way is Article Marketing because it's free and the traffic keeps coming, month after month, from one article. So if you are looking for product launch ideas read on.
Article Marketing isn't a fast way to get started online, but it's a low-cost, no risk tactic anyone can adopt. First let's compare it with some different ways to get Internet traffic. Let's take the example of promoting a new shopping cart.
The usual way of getting traffic to your new website, taught by many on-line marketing courses, is to get in touch with other website owners asking for a link exchange. This can work, but it's a slow process and you need to take care who you target. For instance, if I sell dog collars by mail order I may be happy to do a link swap with someone who runs dog training classes, but not someone else selling dog collars.
Another method is answering questions on forums in your niche, with your URL in your signature. Also effective, but time-consuming.
In theory a Pay-Per-Click (PPC) campaign is quick to set up and you could see customers within an hour. In practice unless you're experienced at these campaigns, you can spend ages testing for the optimum settings and exhaust your budget without making a single sale. I did! And being of a suspicious nature , I often wondered how many clicks were by my competitors, spending my budget!
Additional online methods include FFA (Free For All) sites and traffic exchanges where you view other people's sites, in return for them viewing yours. This strikes me as a waste of time. I am trying to sell, not buy, so why sit bored, clicking on other people's websites so that they will sit bored clicking on my web-page? They probably never even see my site. With tabbed browsers the temptation is just to open the following tab to click on the advert, never reading the adverts.
These methods are time-consuming and ineffective for a serious product launch.
Offline marketing methods include networking to exchange cards at business clubs. Time-consuming, expensive and again in general, others are attending to sell, not to buy.
In contrast, article marketing targets people who have shown that they are interested in the subject your website targets. Choose the correct keywords and readers will be actively looking to buy, not sell.
The idea of article marketing is that you publish an article and submit it, with your website details, to article directories from which publishers can draw articles for newsletters etc so long as they publish your website details with your article. Then as interested parties read your article, they can click onto your website.
The article you have produced in an hour or so stays (theoretically) online forever and you can receive targeted traffic from it in perpetuity.
For instance, I submitted an article in October 2005 and 4 years later it is still generating traffic, with no extra work, and had received 28,897 lifetime views, with 5,961 clicks through to my website. How much would that have cost in PPC? Another benefit is that the best article directories email you statistics showing the keywords from which your article is being found.
In my opinion article marketing has so many advantages over alternative methods that I cannot think of any reason why it would not be one of your marketing strategies.
Much of my success with article marketing was learned through trial and error. With a little free, or low cost, training I would have realized the potential much earlier.
Article Publishing Is A Major Part Of Any Internet Marketing Campaign
Many times when I am communicating with other marketers and I bring up the subject of article writing, I'll get a response like "I'd rather have a root canal, than write!" Article writing doesn't have to be this hard, follow these guidlines, and you'll write articles that get more readers!
Article Submission - Correlating Your Revenue With The Articles You Submit
If you are using article marketing to promote your website, have you done any analysis to check the profitability of your articles? It's very important that you keep track of your statistics to help forecast your revenue and watch for any sudden changes.
Article Distribution To Get The Highest Possible Amount Of Potential Customers
Submitting articles to the article directories is a time honored strategy for generating traffic. It has been used since the early days of the Internet and is still an effective traffic generation strategy even in our Web 2.0 times.
Article Marketing - A No Cost Strategy For Your Company To Find New Clients When Funds Are Limited
When times are hard and money is short here's a way to cut the advertising budget. Would you like a source of free traffic to your website? Here's a way that everyone can use, and best of all the visitors keep coming over and over again.
The SEO Benefits Of Article Marketing
Why do article marketing? For many Internet marketers, the SEO benefits of article marketing are immense. For one, it is probably the most cost effective, yet more powerful form of Internet marketing. Why is this?
Article Marketing In Proper Way To Grow Your Home Based Business
A home based business can be a challenge but making use of article marketing as a form of internet marketing can make your job a whole lot easier. If you have a website and want to bring more traffic to your site then submit these articles to article directories over the web that are free
How One Can Write Articles Successfully So As To Improve Online Marketing And PageRank?
Whether you are just starting out with your online business, or you are seasoned pro, writing and distributing articles is one of the most effective and low-cost ways to drive lots of targeted traffic to your site.
Avoid The Three Common Faults That Article Writers Conducts And Speed Up Your Marketing Campaign!
With modern communication technology, the popularity of information-based marketing is also rising high being one of the oldest and most effective techniques in order to achieve targeted visitors to sites and converting them into buyers.
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