Business Opportunity Lead - What They'll Certainly Not Let You Know

Business opportunity lead brokers don't always tell you the whole story. They usually don't let you know where they're getting their traffic, what offer the lead responded to, or how many times the lead will be sold.

Unfortunately, these three aspects are crucial to judging the quality of a business opportunity lead.

First, let's consider the source of traffic.

To make this simple, let's take an illustration from the real-world: billboard marketing.

We've all already been through it, before, you're driving down the road, merrily singing along to whichever song's on the radio (or, if you're an internet marketing junkie like me, the latest training audio on CD,) when suddenly a sign on the side of the road catches your eye.

Apart from the actual billboard, and the advertisement put on it, can you guess the single greatest factor in its overall success? That's right: location, location, location.

Place your billboard on a rural country road, and you'll have "rural country" people responding to your offer. However, place that same billboard advertisement on the main commuter route leading into the city and you'll generate a completely different business opportunity lead.

The same is true online. Is your business opportunity lead broker placing their advertisement on rural country roads (some crappy celebrity news site,) or on the main thoroughfare for executive commuters? (The Wall Street Journal.)

Second, let's consider the "offer."

What did the advertisement promise the business opportunity lead? What is their requirement? They responded to the advert for a reason, and while your broker might be suggesting that they're interested in a home business, that's not always the case.

Back when I still bought leads, I remember buying a batch of business opportunity seeker leads from a new source.

After making my first hundred calls, it was apparent to me that none of the leads I purchased were seriously interested in establishing a home business. Actually, they had been responding to an ad offering them a chance to win a free computer.

So, the offer is critical and can't be disregarded. It makes the difference between a business opportunity lead that is interested, also excited, to talk about your opportunity versus wasted money.

Lastly, knowing the number of times the business opportunity lead has (and ever will be) sold is critical.

In actual fact, your typical internet business opportunity lead is not ready to whip out their credit card and enroll in an opportunity immediately. Rather, they're curious investigating carefully dipping their toe in the water and doing their due diligence.

The point is, it often takes time -- a lot of time -- for somebody to make a decision to enroll in a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.

Just lately, I had someone join my team who had been on my mailing list, receiving occasional emails from me, for over eight months. Therefore, don't let a broker tell you, "This lead is yours, exclusively, for the first 30 days."

Then what? They get brimmed over by my competitors. No thank you.

So what's the answer?

Honestly, I quit buying leads altogether. After wasting literally thousands of dollars buying every type of business opportunity lead available -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.

The truth is, generating your own leads is better. You manage the source of traffic, you control the offer (and thus, the lead's expectation,) and they are yours exclusively to follow-up with until they're ready to join your business opportunity.

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