Social media can have a lot of different forms, like web forums, weblogs, podcasts, wikis, snapshots and video. Technologies comprise of blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, crowdsourcing (crowd outsourcing), voice over IP, and music-sharing, to name some.
Some examples of social media applications include MySpace (social networking), Wikipedia (reference), Google Groups (reference, social networking), Facebook (social networking), Youmeo (social network aggregation), Lastfm (personal music), Second Life (virtual reality), Flickr (photo sharing), YouTube (social networking and video sharing), Twitter (social networking and microblogging) and other microblogs including Jaiku and Pownce.
What is Social Media Marketing?
Social Media Marketing is where you take advantage of social media networking and user-made content platforms to advertise a product, service or content. Social Media Marketing generally involves building and being a part of a "conversation" with the target clientele, as opposed to brazenly advertising to them.
Social Media Marketing may additionally involve creating and publicizing viral material that is meant to be shared by individuals. Lots of advertisers are uncomfortable with the less control over social media but if approached the right way, social networks can be really effective channels for creating product evangelism, reputation handling or company branding.
Why is it growing so popular?
In my view it's purely for the reason that it mirrors our real nature. We are social by nature and for once we're able to utilize technology conveniently to reach out and get connected in new and satisfying ways. It's still really new too, one will find new innovations showing up constantly and it's much like the early Cyberspace "gold rush" times during the 90s
Is every Social Media internet site for every business person?
Entrepreneurs might not exactly presume so, but it is. You do it naturally every single day, Social Media via internet is actually the same thing applied technologically.
How does a business person identify which website is the right match for them?
Nice question. Not all SM online websites are equal. I normally encourage people to think "classical marketing" and never let the 'flashing lights' deceive you. Go to the web site, look closely at the conversation. "Lurk" for a time. Ask a question, find out what happens. Each individual environment carries its own rules. Blunder in and start screaming and you'll get flamed. Respect the environment's 'sub culture' and you'll have no problems. A typical example of this in action is an internet site that deals with "gamers" - you intuitively are aware that if you're selling insurance you would have a difficult time in that environment. Like I stated, think like a classical marketer.
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